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Local media suffered most, with aggregate expenditures sinking 25.4% in Q109, TNS said. The rate of decline was similar across Spot TV (-27.5%), Local Newspapers (-25.1%) and Local Radio (-26.8%). Each of these segments was severely affected by deep spending cutbacks in core categories such as automotive, retail ...
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TNS Media Intelligence Reports U.S. Advertising Expenditures...
New York, NY, September 16, 2009 – Total measured advertising expenditures in the first six months of 2009 fell 14.3 percent versus a year ago, to $60.87 billion, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during ...
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Every Wednesday, Lee Clow, creative director of Apple's ad agency TBWA/Chiat/Day, flies from Los Angeles to Cupertino to meet with Steve Jobs, a weekly get-together that's been going on for years. Meanwhile, in Redmond, Wash., Steve Ballmer barges into the office of Mich Mathews, head of Microsoft's central marketing group, giving her high fives and shouting again ... Read More
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Magna has issued an updated media outlook for 2010,
forecasting a lesser decline in the advertising market than it had
earlier anticipated. Citing improvement on the industrial production front, Magna
improved its forecast slightly, reporting that it now anticipates
normalized advertising revenues to decline 1.3 ...
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You’re doing the job of two, handling even crankier
customers than usual, and worried you’ll never be able to retire. But
now is not the time to blow a gasket. Virgin America, partnering with Google, reported it will offer free wireless Internet access on all its flights from Nov. 10 to Jan. 15 as ...
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http://www.businesswire.com/news/home/20090916005220/en
NEW YORK--(Business Wire)--
Total measured advertising expenditures in the first six months of 2009 fell
14.3 percent versus a year ago, to $60.87 billion, according to data released
today by TNS Media Intelligence, the leading provider of strategic ...
SURVEY RESULTS FOR
TNS MEDIA INTELLIGENCE
– Total advertising expenditures declined 4.1 percent in 2008 to $141.7 billion as compared to 2007, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2008 plunged 9.2 percent ...
industry trends, business articles and survey research
Sep 17, 2008 ... presidential campaigns spent over $15 million on television advertising. Almost all (97 percent) of the airings in support of the Obama ...
industry trends, business articles and survey research
Sports fans and advertisers alike are counting down to the start of the NCAA Men’s Basketball Tournament beginning March 13th. March Madness continues to be one of the marquee franchises in televised sports, and TNS Media Intelligence has searched its extensive database once again to serve up the latest ...
RELATED NEWS
First-half advertising spending numbers from Nielsen Monitor-Plus and Kantar Media should be out any day, and despite some recent gloomy days on Wall Street, not to mention disappointing retail and unemployment numbers last week, analysts expect to see strong gains over the first half of last year. A big part of that is the soft comparisons: First half 2009 was a dismal time for the ad economy. Kantar Media (then TNS Media Intelligence) measured last year's first-half decline at 14.3 percent, with all but two categories seeing declines. But analysts say television had a big first half, with scatter, spot and cable all up. ...
market trends, news research and surveys resources
DUBAI: The confectionery market in the Middle East and North Africa (MENA) region is expected to witness a sales growth of 16 percent by 2014, according to a report on Thursday. Last year, the region recorded a 10 percent increase in
confectionery sales to $6.6 billion over the previous year, revealed the
Euromonitor International. "Confectionery is still an extremely fast-growing
sector in the Middle East," said Trixee Loh, senior vice-president of the
Dubai World Trade Centre, which is organizing the Sweets & Snacks Middle
East exhibition in October. While the UAE's confectionery market had grown 94.7
percent ...
market trends, news research and surveys resources
INFORMATION RESOURCES
TNS Media Intelligence/Cymfony. In many ways, the results of this study are ... TNS Media Intelligence/Cymfony. The most interesting finding of our research ...
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й TNS media intelligence 2008. The Brand Central Project at-a-Glance .... й TNS media intelligence 2008. Pager: There are two new ways to navigate your ...
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About TNS Media and its business unit TNS Media Intelligence ... In the U.S., TNS media intelligence is the leading provider of strategic advertising ...
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QUESTIONS AND ANSWERS
Competitive Intelligence India is an organization that does beyond that. We constantly monitor the environment by constantly monitoring the open as well as closed sources of information Report Abuse * You must be logged into Answers to add comments. Sign in or Register . Member since: February 26, 2009 Total points:
What are the annual advertising expenditures in the United States? A
complete answer needs to include a media breakdown by category that
covers at least (1) direct mail (2) broadcast (TV and/or radio) and
(3) print. The source needs to be credible enough that it could be
used in an academic citation. Hello ...
I am trying to find current overall national advertising spending and projections in all media channels (print media, digital display, direct, in store, online, etc) Could anyone help with this info? I know this is available through the many metrics companies, but was hoping to find at least some of this info ...
