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Personal Branding Trends For 2010 | Small Business Trends
Personal branding is not a new concept, but it’s something small business owners and marketers have to pay attention to now and certainly through 2010. Your brand is your clear differentiator and your competitive advantage. It’s also the first impression you have with potential customers and the source of attachment you create with your current customers. Over the past few years, we’ve seen personal branding become more and more important because of the pressure of the economy and through the rise and acceptance of social media technologies for both business and personal use. With a 10.2% unemployment rate across the U.S. , we ...
career has many lessons to teach those interested in achieving personal branding success from zero to 60 in less than a decade. In less than 10 years, Rachael Ray’s personal brand has taken her from an Albany, NY, grocery store to multiple streams of income from television, books, magazines, and product endorsements. And, like many other successfully branded personalities, Rachael Ray hasn’t strayed far from the original 30-Minute Meals book and brand that launched her career from upstate New York to her break-out spot on the nationally televised Today show, and all that has ... Read More
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Steve MacDonald - Branding and Marketing Experts - Part 2
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Marketing Business Tips and Self Branding is it necessary?